2023 Awards

Bladder & Bowel UK Product Innovation Award

The 2023 Bladder & Bowel UK Product Innovation Award is now closed for submissions.

Thank you to all who entered. Judging takes place September-November and awards will be presented in December.

If you have any questions regarding your application, please email  marketing@disabledliving.co.uk.

About the award

The Bladder & Bowel UK Product Innovation Award recognises design-led solutions to the real needs of people with bladder and/or bowel issues. The award celebrates a product whose design takes into account proven patient need, and which meets this need using patient-centred design, ultimately improving patient quality of life. 

It will be judged by a panel including clinicians who specialise in bladder and/or bowel care, representatives from research and academia, and members of the public living with bladder and/or bowel issues. 

2022 Product Innovation Award winner

product innovation award graphic

TENA won the Bladder & Bowel UK Product Innovation Award for their TENA SmartCare Change Indicator and TENA SmartCare Family Care Giver App, which sends notifications via smartphone when an absorbent continence product needs changing, without the need for intrusive checking.

Alan Cottenden, lead judge of the Product Innovation Award, said: “Many congratulations to our colleagues at TENA for winning the 2022 Bladder & Bowel UK Product Innovation Award with their TENA Smartcare for notifying family members or care professionals when an incontinence product needs to be changed. I love the way that their system takes a holistic approach to continence care. To be sure, there’s clever technology at the heart of it but they’ve clearly thought things through from the perspectives of both patients and caregivers: dignity and quality of life are written all over it.”

The team received a media pack and the opportunity to present at Bladder & Bowel UK’s 2023 professional training symposia, taking place on 23rd March at Bolton Arena, and 27th September at Coventry Building Society Arena.


Applications are open to any product which demonstrably improves patient quality of life and places patient need at the centre of their design. Pharmaceutical products (i.e. medication) are not eligible for entry. Applications are open to products launched or relaunched between 1st January 2022 and 31st August 2023, from companies who have exhibited at one or more Disabled Living events during the period. 

How to apply

The application portal is accessed via the ‘Apply Now’ button. Applicants will be asked to provide the following information:

Briefly provide context to the issue: What significant patient need does the product meet? How were patients and/or their families engaged in the conception, design and trial of the product? What input on the final design did patients and/or their families have? How does the product better meet the need of patients than alternative solutions? How does it support improved patient health and/or improve quality of life outcomes? How is this measured and evaluated?

Applicants will submit:

  • A short product description (maximum 100 words)
  • A digital presentation or video about the product (maximum five minutes)
  • Two videos – one for each group of judges – can be provided if desired
  • A document in PDF format containing text, images and graphics about the products (maximum three pages). Two documents – one for each group of judges – can be provided if desired.

Submissions for the 2023 awards are now closed.


The winner will receive an award from Bladder & Bowel UK, and a digital media pack (including a graphic for promotional use, certificate, and quote from the judging panel), feature on the award page of www.bbuk.org.uk, social media exposure and mentioned in Bladder & Bowel UK’s newsletters. A representative of the winning company will be invited to deliver a ten-minute presentation at a  Bladder & Bowel UK symposia for professionals working in the continence field, taking place in 2024. The award will be presented in December 2023.

Key dates

The application portal is accessed via the button above and will be available until 31st August 2023.

If you have any questions regarding your application, please email  marketing@disabledliving.co.uk.