The Bladder & Bowel UK Product Innovation Award recognises design-led solutions to the real needs of people with bladder and/or bowel issues. The award celebrates a product whose design takes into account proven patient needs, and which meets these needs using patient-centred design, ultimately improving patient quality of life. 

It will be judged by a panel including clinicians who specialise in bladder and/or bowel care, representatives from research and academia, and members of the public living with bladder and/or bowel issues. 

The application portal opens on the 14th January 2025 and closes on the  2nd June 2025.

Applications are open to any product, launched or re-launched after 1st January 2024, which demonstrably improves patient quality of life and places patient needs at the centre of its design. Pharmaceutical products (i.e. medication and supplements) are not eligible for entry.

Judging begins on the 9th June 2025  and closes on the 31st July 2025. 

The award winner will be announced on 6th August 2025.

Applicants will be asked to provide the following information:

Briefly provide context to the issue: What significant patient need does the product meet? How were patients and/or their families engaged in the conception, design and trial of the product? What input on the final design did patients and/or their families have? How does the product better meet the need of patients than alternative solutions? How does it support improved patient health and/or improve quality of life outcomes? How is this measured and evaluated?

Applicants will submit:

• A short product description (maximum 100 words)
• A digital presentation or video about the product (maximum five minutes)
• Two videos – one for each group of judges – can be provided if desired
• A document in PDF format containing text, images and graphics about the products (maximum three pages). Two documents – one for each group of judges – can be provided if desired.

The winner will receive an award from Bladder & Bowel UK, and a digital media pack (including a graphic for promotional use, a certificate, and quote from the judging panel), featured on the award page of www.bbuk.org.uk, social media exposure and mentioned in Bladder & Bowel UK’s newsletters. A representative of the winning company will be invited to deliver a ten-minute presentation at a Bladder & Bowel UK symposia for professionals working in the continence field, taking place at the Bolton Arena in March 2026.